Giving spirit

Article Abstract:

Distell Group does not use their philantrophic efforts in South Africa as their main focus for marketing Amarula. The company supports the families that help gather the fruit that they use to create their liqueur by never rejecting any fruit that the families sell to them. Distell also supports an Elephant research program in Durban.

Manufacturing processes, South Africa, Market share, Malt beverages, Public affairs, Distilled and blended liquors, Distilleries, Cordials & Liqueurs, Brewing industry, Breweries, Production processes, Public relations, Company market share, Company public relations, Liqueurs, Amarula (Alcoholic beverage)

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Party with a conscience: how savvy business leaders are harmonizing corporate social responsibility goals with seasonal celebrations

Article Abstract:

Combining holiday gift giving and corporate social responsibility can be achieved by giving donations to an employee's preferred charity or even involving the employees in social causes like volunteering for food banks. Being a good corporate citizen increases employee morale and builds loyalty.

Strategy & planning, Gifts & Honoraria (Employee), Planning, Employee morale, Company business planning, Business gifts

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Cause commotion. (cause-related marketing, includes related articles)

Article Abstract:

The economic benefits of cause-related marketing by Canadian firms is discussed.

Advertising, Advertising and Related Services, Public Sector Advertising, Venture Analysis, Risk assessment, Influence, Business enterprises, Public service advertising

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