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Business, international

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Market orientation and business performance: some European evidence

Article Abstract:

Market orientation has been found to be connected with business performance. The reliable performance of the MARKOR scale developed by Kohli et al. (1993) in measuring market orientation of companies from Malta and UK indicates that the same can also be used among different firms, cultures and industries. However, business performance could also be affected by outside factors.

Author: Caruana, Albert, Pitt, Leyland, Berthon, Pierre R.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1996
Analysis, Marketing, Business enterprises

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Global alliance networks: a comparison of biotech SMEs in Sweden and Australia

Article Abstract:

The usage of business networks in international business marketing scenarios is discussed by focusing on biotechnology industries is Sweden and Australia.

Author: Berthon, Pierre, Caruana, Albert, Pitt, Leyland, Merwe, Rian van der, Salehi-Sangari, Esmail
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Australia, Sweden, Management dynamics, Drugs, Global Marketing, Management, Usage, Biotechnology industry, Biotechnology industries, Company business management, International marketing, Business networks (Social groups)

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The market orientation-performance link: the role of service reliability

Article Abstract:

The importance of reliable service to the perception of service industry quality in the UK is discussed.

Author: Caruana, Albert, Pitt, Leyland, Ewing, Michael
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2003
United Kingdom, Science & research, Research Findings, Service Industries, Research, Services industry, Market development

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Subjects list: Marketing research, Market research
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