Going international: there's nothing Trivial about this Pursuit

Article Abstract:

Trivial Pursuit is a board game that has caught the fancy of players throughout North America, but its creators have found the going in international markets a bit more difficult. The sales of the game in international markets have not approached the levels recorded in the U.S., and the attempt to position the game as a fashionable product abroad has proven to be more difficult than expected for its three Toronto-based creators. The three have formulated an improved international marketing plan which appears to be improving its sales, and part of its appeal seems to lie in the fact that it is stimulating intellectually as well as being a leisurely pastime. The marketing strategy developed for the game and its implementation are described.

Case studies, Marketing, International aspects, Entertainment industry, Popular culture, Entrepreneurship, Board games

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European managers wake up to the menace of drugs

Article Abstract:

Drug abuse and dependency on pharmaceutical drugs among employees, young executives, and businessmen are increasingly becoming problems for corporations in the U.S. and Europe. Drug abuse not only has an adverse effect on productivity and staff morale, but makes employees in sensitive positions prone to blackmail and is responsible for higher health care premiums. European corporations that are taking measures to counter the drug threat include Oceaneering International, Air France, British Nuclear Fuels PLC, Marks and Spencer PLC, and Regie Autonome des Transportes Parisiens. With the exception of Sweden and Germany, pre-employment drug screening programs are increasingly used by European companies.

United States, Analysis, Europe, Mandatory drug testing, Drug testing, Drug abuse, Employee drug abuse

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Swedish Match again strikes out in new directions

Article Abstract:

Swedish Match AB spent over $300 million in the past few months to purchase German flooring firm Pegulan AG and the British company Wilkinson Sword. The international match industry is somewhat stagnant, leading Swedish Match into increased acquisition activity, despite an unhappy experience in the late 1960s when purchase of over 30 firms forced a prolonged period of divestment. The $167 million Wilkinson acquisition was the largest ever made by Swedish Match.

Management, Mergers, acquisitions and divestments, Swedish Match AB, Matches, Pegulan-Werke AG, Wilkinson Sword Group Ltd.

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