Gotta get that buzz

Article Abstract:

In the current world of advertisement-deluge, a buzz marketing strategy offers an effective solution to attract the attention of consumers. Buzz marketing, which includes discussions about a brand, products or events, works especially well for wooing teenagers and youth. In the initial stage of building a buzz campaign it would prove better not to include conventional advertising methods, but after the take off they could be used to reinforce the buzz.

Advertising, Advertising and Related Services, Consumer Advertising, Methods

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Learning from Canadian Idol

Article Abstract:

Star search shows like Canadian Idol have invented a new marketing method to promote new products. This strategy can be applied by other organizations to promote their new products by getting feed back from the customers, responding to the feedback, finding out the customers exact requirements and making the product as per their requirements.

Customer Relations, Innovations, Column, Beliefs, opinions and attitudes, Moore, Karl

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Kids these days

Article Abstract:

The importance of understanding the mindset of the younger generation by marketers is discussed.

Youth, Psychological aspects, Practice, Teenagers, Target marketing, Marketing executives, Viewpoint essay

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