MaXis software to sharpen media buys

Article Abstract:

Canada Trust, a financial services provider, intends to adopt the use of the MaXis software in their media buying efforts. The firm has expressed optimism that the new software will allow it to improve efficiency in the field of media buying, according to Jim Torrance, assistant vice president of advertising for the financial services company. Torrance also maintains that the MaXis software will greatly enhance Canada Trust's corporate image. The software, produced and marketed by the Media Company/MBS, has the capability to compare and contrast various programs and rank them according to their efficiency.

Product information, Use of materials & supplies, Nondepository Credit Intermediation, Nonbank Credit Institutions, Financial institutions, Canada Trust Co., Media Company/MBS

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EDI to ease media paper chase

Article Abstract:

TSN, a sports broadcasting entity, plans to use the electronic data interchange network it became part of to charge airtime from McKim Media Group. Electronic Space & Time president Brain Pearman indicated that media buyers use up 75% of time on paper documents. Eventually, invoices and electronic buys from clients will be sent via electronic means. McKim president Ann Boden noted that electronic data systems will allow media buyers to consider new ways of doing their job. Electronic data interchange will reap C$340,000 in savings for an agency within five years, based on 1995 research.

General services, Television Broadcasting, Research Findings, Marketing/Advertising Methods, Advertising Sales Services, Media Buying Agencies, Geographic, Media Pricing, Television broadcasting industry, Media buying services, TSN, McKim Media Group

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Media innovation awards 2003

Article Abstract:

The showcase of 4th annual Marketing Awards for strategic and executional excellence in Canadian media is presented.

Achievements and awards, Advertising

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