Gum sticks to lead against mints

Article Abstract:

Chewing gum sales continue to be strong in Canada. For the last 52 weeks to Mar 2000, gum sales increased 9% in grocery stores and 1% in drugstores. Sales of mini-mints increased by 3% in grocery stores and 4% in drugstores. To counter the increasing popularity of intense mints, gum maker Wrigley Canada has introduced intense gum. Intense mint makers have reported that the category is becoming crowded.

Sales & consumption, Chewing Gum, Nonchocolate Confectionery Manufacturing

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Swiss Chalet's Wild promotion deal

Article Abstract:

Swiss Chalet's promotional deal with the Canadian Wildlife Federation (CWF) to distribute Swiss Chalet-branded 'Wild' magazine could generate a consumer backlash against the hotel chain. CWF supports sustainable use of resources, which includes hunting. Marketing experts say this case demonstrates the need for extra due diligence when partnering with socially conscious organizations.

Public affairs, Hotels (except Casino Hotels) and Motels, Hotels & Motels, Swiss Chalet Inc.

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Kraft's move is a sign of the times

Article Abstract:

Irene B. Rosenfeld, president of Kraft Canada, has been promoted to group VP of Kraft Foods Inc. Rosenfeld will retain her role as president of Toronto-based Kraft Canada despite her transfer to Kraft's Chicago, Ill. office. It was pointed out that the move is part of a larger trend for packaged goods where Canada is considered as a part of the North American territory.

Executive changes & profiles, Cheese Manufacturing, Cheese, Kraft Canada

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