'Little porn shop' going mainstream

Article Abstract:

Ontario, Canada-based Adults Only Video (AOV) has launched a promotion targeting a mainstream audience. The activity is one of the initiatives to improve the company's image from a mere neighborhood pornography shop to one that caters to couples aged 25 to 54 who want to introduce some excitement into their sex lives. The promotion provides couples the chance to win C$1 million by visiting an AOV store and breaking the world's record for the longest kiss.

Prerecorded Tape, Compact Disc, and Record Stores, Videotape Sales & Rental Stores, Video stores, Adults Only Video

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Phantom promo a menace for Tricon

Article Abstract:

Tricon Canada launched a promotional blitz called 'Power of One' being the exclusive restaurant sponsor of the motion picture, 'Episode One: The Phantom Menace.' The promo, which ran at the company's Taco Bell, Pizza Hut and Kentucky Fried Chicken chains, has provided disappointing results according to company officials. Sales expectations were not met because of ineffective advertising and the onslaught of 'Phantom Menace' merchandise.

Limited-Service Restaurants, Fast Food Restaurants, Tricon Canada

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Take it down a notch

Article Abstract:

The marketing approaches that can be used by low-tier sponsors of any event to create powerful campaigns and promote their brands in line with title sponsors are discussed.

Management dynamics, Methods, Management, Marketing, Brand name products, Brand names, Company marketing practices, Company business management, Event marketing, Sponsors

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