Halifax wants to keep its young
Article Abstract:
The Greater Halifax Partnership, a private investor company owned both by the business and public sectors, has launched a $500,000 advertsing campaign to promote Halifax as an opportunity-laden city for young people to work in. The campaign uses the theme, 'Halifax, Where It's At,' and is comprised of five 30-second radio spots, two 60-second TV spots and print ads running regionally. The ads were conceptualized by Creative Atlantic.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Trimark Investment Management Inc
Article Abstract:
Trimark Investment Management Inc has decided to terminate its contract with Leo Burnett Co Ltd of Toronto, Ontario. Hence, the Canadian investment management company is looking for an advertising agency that will handle its $1 million advertising creative account for 2000. While still searching for a creative agency, Trimark has tasked Starcom Worldwide to continue handling media buying for the company.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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...and Trimark wants to trade
Article Abstract:
Trimark Investment Management Inc of Toronto, Ontario, has launched an agency review for its advertising creative account after ending its partnership with Leo Burnett Company Ltd. Trimark is considering working with a small or mid-sized agency with experience in the fund business. As part of the selection process, agencies participating in the review will receive a questionnaire from Trimark.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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