Health Canada fires back at tobacco
Article Abstract:
Health Canada has initiated a $6-million television and print campaign to educate consumers regarding the dangers of smoking. The ads dispute the use of "light" and "mild" by tobacco companies.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Product standards, safety, & recalls, Television, Specialty outpatient clinics, not elsewhere classified, Outpatient Mental Health and Substance Abuse Centers, Print Media, Social Cause Advocacy, Cigarettes, Cigarette Manufacturing, Antismoking Programs, Smoking cessation
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Sprint rolls out first branding effort
Article Abstract:
Sprint Canada's first-ever national branding campaign is designed to undercut Canada's telephone conglomerates' monopolistic hold on customers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Telecommunications, Telephone Communication, Telecommunications industry, Sprint Canada Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Great escapes
Article Abstract:
British Columbia has launched a very effective advertising campaign to attract tourists.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
International Affairs, British Columbia, Travel Promotion (Govt), Tourism promotion
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Subjects list: Canada
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