Heard on the field

Article Abstract:

Coca-Cola Inc. is launching efforts to make the most of its role as one of the 12 leading sponsors of the World Cup '98 in France. According to Charles B. Fruit, Coca-Cola spent the months before France '98 organizing a number of programs intended to take advantage of the popularity of the World Cup by providing fans and customers with the opportunity to take part. For instance, the company brought the World Cup trophy around the world so fans in Nigeria, for example, can watch it parade with the national team. Coca-Cola has extended its agreement with FIFA, the world governing body of soccer, through 2006. It is the only company to have signed on as a sponsor for the next two World Cups.

Comment:

Is launching efforts to make the most of its role as one of 12 leading sponsors of the World Cup '98 in France

Marketing procedures, Article, Coca-Cola Inc.

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The Czech Republic market for soft drinks

Article Abstract:

The softdrinks market in the Czech Republic shows a slight increase dominated by the domestic company, Coca-Cola and Pepsi Cola. Reports show that 118 liters of softdrinks have been consumed in the country in 1997 as compared to 101 liters in 1993. Likeweise, retail sales of soft drinks amounted to CK13,921 mil in 1997 as compared to CK9,538 mil in 1993. However, overall market shows market share growth of fruit juices, mineral water and sports energy drinks over that of carbonated drinks, which represent the most popular soft drinks sector. Supermarkets and hypermarkets are the dominant distributors of soft drinks in the Czech Republic.

Czech Republic

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Coca-Cola gains market share

Article Abstract:

Coca-Cola Co.'s carbonated soft drink market share in the U.S. increased in 2002. The company gained 0.6 percentage points to see its market share rise to 44.3%.

Market share, Coca-Cola Co. (Atlanta, Georgia), KO, Company market share

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