Heinz to put ketchup business into one global account

Article Abstract:

H.J. Heinz will consolidate its ketchup business into one advertising and brand-image account worldwide valued at up to $50 million. Two advertising agencies, Leo Burnett Co. and Omnicom Group's TBWA Chiat/Day, which are presently handling Heinz's other products' accounts, are competing for the ketchup business. Heinz CEO William Johnson said the consolidation is intended to provide a consistent worldwide image for Heinz ketchup similar to what is being done by Coca Cola and McDonalds. In Jan. 1998, Heinz consolidated its European ad business with Euro RSCG Worldwide in London, United Kingdom.

Comment:

Is competing for the global advertising & brand-image account of H J Heinz's ketchup valued at up to $50 mil

Strategy & planning, Advertising Agencies, TBWA Chiat/Day Inc., Leo Burnett Company Inc., Article

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Heinz plans to eliminate up to 9% of work force. (H.J.Heinz Co.)

Article Abstract:

United States-based canned foods giant H.J.Heinz Co., announces restructuring of its operations world wide. The restructuring is focused on operations in the United States and five other countries overseas; Australia, Canada, Italy,New Zealand and the United Kingdom. It would save the company $900 million in operational cost and 9% reduction in work force. The restructuring also involves the following categories : frozen foods, tuna, ketchup, infant foods, convenience meals and pet products.

Comment:

United States-based canned foods giant H.J. Heinz Co. restructures global operations.

Labor force information, Financial management, Preserved Fruits and Vegetables, Canned Foods, Fruit and Vegetable Canning, Pickling, and Drying, Human resource management, Canned foods industry, Canning industry

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Heinz Puts Squeeze On Ketchup Refills. New Bottle Is Unveiled to Battle Cheaper Brands

Article Abstract:

In order to stop restaurants from refilling H.J. Heinz ketchup bottles with any ketchup, the company has redesigned its squeeze bottle so that the inner plastic top can't be removed.

Eating places, Restaurants & Food Service, Food Services and Drinking Places, Packaging, Canned fruits and vegetables, Health aspects, Food industry, Restaurant industry, Influence, Restaurants, Condiments industry

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