Hey, big spender
Article Abstract:
UK advertising agencies are beginning to actively seek business from small and medium-sized companies, and it is becoming possible for such companies to develop an effective advertising campaign relatively inexpensively. It is worth considering using regional advertising agencies and freelances, many of which now benefit from employing account executives and creative staff who have had experience of working in London, England. Using an appropriate celebrity may prove effective, but it is important to give all approaches careful consideration before going ahead.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Bursting its banks
Article Abstract:
The city of Cambridge, England, has many thriving businesses, especially in technical consultancy, telecommunications, biotechnology and information technology. Particular benefits have been derived from the quality of computing and engineering research available in Cambridge. The city itself has reached almost full capacity in terms of business creation, and this is bringing benefits for neighbouring areas. Towns such as Royston and Ely are now creating closer links with Cambridge.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Long lived lifter. Australia seeks armed scout. Uprooting the seeds of destruction
- Abstracts: Peru to sell mining firms. Romania selects banking advisers. Korea prepares for Posco sale
- Abstracts: War and jaw. Killing Americans. Peace in Colombia? This year, next year, sometime...
- Abstracts: The reckoning. Life without Pinochet
- Abstracts: Finding the middle way. Going private. The high price of waiting