How Chinese buyers rate foreign suppliers

Article Abstract:

The purpose of this article is to understand the behavior of Chinese industrial purchasers towards a variety of industrial products obtained from the 11 major foreign sourcing countries. In particular, this article pinpoints the effects of Chinese buyers' characteristics and country-of-origin on foreign product class selection. Also delineated are effects of different marketing mix variables on product quality perceptions as well as the strengths, intensity, and direction of buyers' attitudes and beliefs of different foreign products. It is expected that this paper will provide vital information to those individuals interested in international trade and business with CHina, as well as to others interested in its ramifications. (Reprinted by permission of the publisher.)

Purchasing, International relations, Business-to-business market, Business to business market, Industrial suppliers

---

Sales and promotion practices of consumer goods companies in an advanced developing country

Article Abstract:

In recent years, manufacturers of consumer and industrial goods as well as service firms have been increasingly thinking in global terms and paying more attention to sales promotion in their overall promotional programmes and strategies. The purpose of this paper is to investigate the consumer sales promotion practices of consumer goods producing companies in the advanced developing country of Turkey.

Sales Management, Research, Turkey, Sales promotions

---

Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997

Article Abstract:

Research describing the perception of Chinese products in Hong Kong is presented. It is concluded that after the unification between Hong Kong and China, Hong Kong consumers still prefer non-Chinese products. Possible reasons for the bias are explored.

Hong Kong, Chinese foreign relations, Consumer behavior, Hong Kong foreign relations

Similar abstracts:

• Abstracts: The influence of internal communities of practice on customer perceived value in professional service relationships
• Abstracts: On the organization of cooperative research and development: theory and evidence. Technology transfer with moral hazard
• Abstracts: Rebuilding the Balkans - theory and practice. Barrage of words: war in the Balkans. War in the Balkans, again?
• Abstracts: Pressure politics. The politics of bedpan man. The strange persitance of politics
• Abstracts: The dynamics of project performance: Benchmarking the drivers of cost and schedule overrun. Strategy disclosure in Dutch annual reports

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.