The influence of internal communities of practice on customer perceived value in professional service relationships

Article Abstract:

A study was conducted to determine how different work groups in organizations influence perceived customer value. A relationship management perspective is used, and studies on relationship marketing, organization research, and knowledge management were used as a theoretical basis. Results show that internal knowledge transfer in professional service organizations serves as a prerequisite for value creation in collaborative relationships.

Science & research, Customer Relations, Research, Professional services, Report

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Emotions in business-to-business service relationships

Article Abstract:

The role of emotions in business-to-business service relationships in the context of cargo services is examined.

Freight Transportation, Trucking & Courier Services, Ex. Air, Freight transportation arrangement, Analysis, Freight transportation industry, Business-to-business market, Business to business market, Emotions

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Building donor relationships: an investigation into the use of relationship and database marketing by charity fundraisers

Article Abstract:

The importance of relationship and database marketing techniques to UK charity donor loyalty is discussed.

Educational, religious, etc. trusts, Educational, Religious, Charitable Trusts, Grantmaking Foundations, Statistical Data Included, Methods, Marketing, Charities, Charitable trusts, Fund raising

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