How many Ps in marketing? Changes in the focus of marketing in practice

Article Abstract:

The four Ps of marketing - product, promotion, price and place were the essential elements as marketing mix ingredients by E. Jerome McCarthy but marketing academics recognized the shift from product-led marketing to a greater emphasis on consumer focus and influence. The campaign in January 2004 revealed that marketers did not have the necessary financial and strategic competencies and there was a need to acquire new business skills.

Forecasts, trends, outlooks, Methods, Forecasts and trends, Market trend/market analysis

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Section 12: marketing: Muda in the food chain--driving out waste in the retail grocery sector

Article Abstract:

Factory Gate Pricing is one part of a push to reduce 'muda' in the retail sector. The Japanese word means waste. Factory Gate Pricing is a concept in which retail distribution organisations are responsible for the delivery of products from the factory to the warehouse. The supplier or manufacturer of the product had previously been responsible.

Food Stores, Food and Beverage Stores, General services, Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Grocery industry, Logistics

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To thine own self be true - ethics in marketing and business

Article Abstract:

The Chartered Institute of Marketing's (CIM) code of professional standards and its application to modern business are examined.

Product standards, safety, & recalls, Public affairs, Ethics, Standards, Ethical aspects, Chartered Institute of Marketing

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