How to create a craze

Article Abstract:

All 4 Fun Toy Products Ltd of Markham, Ontario, implemented a grassroots marketing campaign for its Crazy Bones toy product. The company realized early that the products need to be introduced to kids who will play with them and trade them with other kids. All 4 Fun, which drew from its earlier failure in Christmas 1996, decided to relaunch the product in Apr 1997, by giving away 5,000 promotional packs and other give-aways. The success of the approach paved the way for the growing acceptance of the toys all over Canada.

Canada, Game, Toy, and Children's Vehicle Manufacturing, Toys, All 4 Fun Toy Products Ltd.

---

Proof positive

Article Abstract:

Cable Atlantic's expensive market research is the driving force being its marketing succes. Per-capita research costs at cable Atlantic are estimated to be four to five times greater than the national average. Instead of conducting phone surveys and focus group studies only when launching new products, Cable Atlantic is conducting such research studies every 12 months. These result in a basic cable penetration rate that is higher than the national average by 10%.

Cable Networks, Cable Television Systems, Newfoundland, Newfoundland and Labrador, Cable Atlantic

---

Similar abstracts:

• Abstracts: Progress - at a price. Bumper grain headache
• Abstracts: Rooivalk comes of age. 20/20 hindsight. Bahamas success for Merlin
• Abstracts: Sweden talks again. Mexico attracts quality bidders
• Abstracts: Europe's satellite plans. Fuelling safety on the ramp
• Abstracts: Philip Morris raises prices, other firms follow suit. Barnesandnoble.com posts narrower loss. HomeGrocer.com raises funds to expand in U.S

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.