How to profit from the poor

Article Abstract:

ITC Ltd. is helping poor farmers in India by: wiring rural areas to given them access to the company's e-trading platform; offering better prices for their crops; offering quality seed; and offering agriculture advice. The company has other plans too, as documented in this article.

Services introduction, New Products/Services, India, Economic aspects, Product introduction, Poor, Company service introduction, Service introduction, Tobacco industry, Farmers, ITC Ltd.

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Low-intensity export wars

Article Abstract:

Malaysia's Pensonic Holdings is profiled as a company effectively competing with Chinese exports. Some of the company's methods are examined.

Foreign operations, Marketing procedures, Malaysia, Marketing, Consumer electronics industry, Company marketing practices, Pensonic Holdings

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Queen of couture

Article Abstract:

An interview with Vivienne Tam, ChinaEs famous fashion designer is presented.

Interview, Fashion designers, Tam, Vivienne

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