Engineering testimony may be judged more strictly

Article Abstract:

The US Supreme Court decision in Kumho Tire Co Ltd et al vs Patrick Carmichael et al provided that engineers can be held to the same standards as other scientific professionals when testifying as experts in court cases. The ruling is in line with the positions taken by the American Consulting Engineers Council and the National Academy of Engineering. Observers think that the ruling is positive since it permits but does not require trial judges to evaluate the reliability of engineering testimony.

Laws, regulations and rules, Witnesses, Engineers, United States. Supreme Court

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How to recycle a business

Article Abstract:

UK Paper has invested 43 million pounds sterling in an advanced and environmentally friendly recycled fibre plant in Kemsley in Kent. The company has seen a general revival in its fortunes making a profit of 18.5 million pounds sterling in 1995, compared to a loss of 2.5 million pounds sterling in 1994. The revival is mainly due to chief executive Monty August and Fletcher Challenge's CEO, Hugh Fletcher, and its customer-focused strategy.

Paper mills, Recycled Paper, Management, Paper industry, Waste management, UK Paper PLC

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Don't Waste Time Merchandising One Supplier

Article Abstract:

Three questions should be asked regarding the merchandising of an item to the user. They are, what is the objective, will this be used by the retailer, and will it be effective. A few devices that have proved to be successful are consumer rebate, free goods offer, sample merchandise, display material in store demos, and packaging. These tools will work if they are not overused and if the competition does not use them.

Marketing, Packaging, Distribution channels, Merchandising, Products, Companies, Competition, Promotion of Product, Retail/Reseller Channel, Display of Merchandise

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