IBM holds onto its lead in China's market for PCs

Article Abstract:

IBM Corp. sold about 29,000 personal computers during the 1st qtr. of 1996, allowing it to retain its position as the top computer vendor in China. Despite its impressive sales performance, analysts warned investors against placing high hopes on IBM since China's personal computer market still remains small compared to the US. Meanwhile, IBM officials attributed the company's sales success to its popularity in China and its special incentive program designed to urge distributors to move inventories before new models come or rivals cut prices.

China, Market share

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Compaq's focus on diversity paid off in Asia's lush PC market, figures show

Article Abstract:

Compaq Computer Corp's marketing strategy has enabled it to capture 8.6% of the Asian market for personal computers. This is based on the study conducted by IDC Asia/Pacific. IDC attributed Compaq's success on product variations and a diversified marketing strategy. For 1996, Compaq plans to increase its market share in Taiwan and South Korea despite the market's preference for locally-made computers.

Compaq Computer Corp., CPQ, Asia

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IBM's point man in Asia steps up fight against Fujitsu in war to market PCs

Article Abstract:

International Business Machines Corp (IBM) operations manager Tatsuyuki Saeki has adopted marketing strategies to increase its share of the Japanese personal computer (PC) market. The plans will counteract the alleged dirty tactics used by Fujitsu in capturing a large segment of the market. IBM accused Fujitsu of practicing cutthroat competition by lowering PC prices below manufacturing costs.

Japan, Fujitsu Ltd.

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