IHG to give Holiday Inn brand a makeover

Article Abstract:

InterContinental Hotels Group PLC is relaunching its Holiday Inn brand, involving bathroom upgrades, bedding replacements, lobby and exterior design changes, and a dramatic alteration to the logo. The $1 bil relaunch is expected to open in US locations in spring 2008, with 100 Asia-Pacific hotels revamped during the second quarter of 2008.

Organizational history, Company restructuring/company reorganization, Reorganization and restructuring, Company organization

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Keeping faith: hotels target Islamic tourists

Article Abstract:

Turkish hotels are beginning to market to Islamic tourists, specifically religious Turks who want to spend their vacations in accordance with their religious principles. Hotel Gulnihan, for example, is one of a growing number of hotels on the Turkish Mediterranean that targets Islamic Turks living in Turkey and in Europe.

Europe, Turkey, Psychographics, Hotel Gulnihan

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IHG to franchise hotels in China

Article Abstract:

UK-based InterContinental Hotels Group PLC announced it will open 50 new hotels this year in China, in addition to the 81 hotels it currently operates in the country. The Asia-Pacific region is the company's fastest-growing market, accounting for 15% of total rooms.

China, Foreign operations

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