In Indonesia, local cosmetics firms try to make up for youths' Western bent

Article Abstract:

US and European cosmetics brands have attracted a strong following among young Indonesian women, many of whom view local herbal-based brands as products for older women. Indonesian cosmetics companies are coming out with new youth-oriented brands which they hope will appeal to the younger market but many observers seriously doubt whether this effort will be able to reverse changing attitudes among young women.

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Unilever finds brisk business

Article Abstract:

Unilever NV's strategy of selling single-use packets of the company's Sunsilk and Clear shampoos at 250 rupiah in Indonesia is proving to be successful. The single-use packets are manufactured and targeted at people who cannot manage to spend a week's salaries on a full-size bottle. The company's strategy has proven to be successful in rural developing markets like Africa and India for decades.

Marketing procedures, Company Planning/Goals, Indonesia, Packaging, Soap-Based Shampoos, Marketing, Toiletries industry, Unilever Group, Soaps, Shampoos

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Yue-Sai brand takes aim at Chinese lips and eyes

Article Abstract:

Yue-Sai Kan has enjoyed much success in China and her cosmetics company is one of the fastest-growing businesses in the country. In 1995 alone, Yue-Sai Kan Cosmetics Ltd. saw sales growth of 151% and this is even expected to double in 1996. Kan, who was a well-known celebrity in the country prior to her career in cosmetics, attributes her company's success to its oriental-specific products.

China, Yue-Sai Kan Cosmetics Ltd.

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