Independent thinking: classic hits have been replaced by an indie vibe as the soundtrack of choice for TV ads
Article Abstract:
Television advertising is using more indie music on their soundtrack as a way to stay relevant and because the ads have become another way for fans to find music outside record stores. Using indie acts, however, does not guarantee success unlike using a famous song which could brings instant recognition from the audience.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Usage, Influence, Alternative rock music
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Media gets its just rewards
Article Abstract:
Amanda Ploughman, president of Initiative Canada in Toronto, and a member of the 2004 Cannes Media Lions jury, discusses the four main trends in media entries this year.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Achievements and awards, Cannes Advertising Film Festival
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Forecasts and trends, Television advertising, Market trend/market analysis
Similar abstracts:
- Abstracts: Managing business relationships by analyzing the effects and value of different actions. The organizational form of vertical relationships: dimensions of integration
- Abstracts: A new dialogue: hoping to reverse sliding respondent rates, market researchers are finding new ways to engage consumers
- Abstracts: Allianz, instead of buying rival, taps its cash pile for two units. Prudential PLC's sales grow 11%, but its home market is weak spot
- Abstracts: Multinationals in China cited for pollution: water rules violated by 34 concerns, says an institute's study. Illegal power plants, coal mines in China pose challenge for Beijing
- Abstracts: Bucket brigades with worker learning. Bucket brigades revisited: Are they always effective? Bucket brigades on in-tree assembly networks
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.