Indiscriminate pricing

Article Abstract:

Many companies find that it is generally profitable to vary prices in line with customers' willingness to pay. However, this is not always the case. For some companies, a commitment not to offer discounts may lead to higher profits, as it will encourage rivals to keep their prices up. Offering a single price for all customers produces a more predictable sales pattern, thus reducing costs, and may also encourage customers to purchase immediately, rather than waiting to see if prices go down.

Administration of General Economic Programs, Price Levels, Analysis, Wage price policy, Price cutting

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The Portuguese professor

Article Abstract:

Belmiro de Azevedo, a business school professor by training, began to apply the techniques of management theory to his family's business in the 1980s. As a result, Sonae has become one of Portugal's largest and most profitable diversified corporations. Retailing accounts for most of Sonae's revenue.

Officials and employees, Column, Industria e Investimentos S.A., Azevedo, Belmiro de

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Wal around the world

Article Abstract:

US firm Wal-Mart is the world's biggest retailer but its success may owe more to its small-town values and paternalistic approach. Wal-Mart is still based on frugality, employee involvement and customer service.

Retail Store Chains, Wal-Mart Stores Inc., WMT, Chain stores

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