The use of modelling for public opinion polls

Article Abstract:

Many of the research tools used in market research could play a valuable role in enhancing the predictive power of political polls. Research in this area has involved adapting a Research International brand positioning modelling design to public opinion polls. One of the key benefits of this model, which links image variables with candidate and political party preferences, is its ability to create repositioning scenarios using simulation exercises.

Public Affairs, Models, Public opinion polls, Public relations

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Stochastic group preference modelling in the multiplicative AHP: a model of group consensus

Article Abstract:

The dearth of a conclusive unanimity within a decision-making group regarding preference intensities may result in a final rank ordering of the choices which may seem to be non-optimal for a considerable proportion of the group. The group must take into account the rank reversal probabilities prior to coming to a conclusion. Individual perception of value and risk aversion bear an essential influence.

Research, Usage, Group theory, Group technology

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