Interaction in business relationships: A time perspective

Article Abstract:

Interaction is the essential concept at the central of the relationship and network perspective of business markets as per developed by the industrial marketing and purchasing (IMP) group. The role of time as a backdrop for interaction is explained in connection with the cognitive ability of humans to arrive at an understanding of interfirm interaction, distinguishing between interaction as exchange versus adaptation and also focusing the importance of actor in business relationships.

Business-to-business exchange, Business to business exchanges

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Use of the written contract in long-lasting business relationships

Article Abstract:

Contracts signed in the business dealings are drawn for different purposes such as communication tool, to reduce uncertainty. An attempt is made to explore the way in which contracts are used in long-lasting business relationships and the factors that influence the use of contracts are detailed.

Business communication

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Co-branding on industrial markets

Article Abstract:

The potential effects of co-branding on industrial markets are investigated. The potential of this strategy is explored through an empirical study of professional purchasers' attitudes towards co-branding activities between two Danish companies.

Market Targeting & Approach, Usage, Market strategy, Co-branding

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