International brands feature ads capitalizing on Chinese language

Article Abstract:

Advertising agencies operating in Asia have been promoting several foreign brands with advertising materials written in Chinese hoping to capture a larger segment of the Chinese-speaking segment of Asian consumers. International brands with established marketing catchphrase are either translated or contextualized into Chinese into Chinese. The growing influence of the emergence of China as a potential market has also driven the advertisers to hire Chinese art directors and copywriters to make their ads regionally attractive.

Marketing, Advertising Management, Innovations, Advertising agencies, Asia, Advertising, Marketing management, Foreign business enterprises

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Indonesia fights evils of foreign TV

Article Abstract:

Information minister General Hartono intensifies his campaign against foreign culture assimilation as he orders the restriction of dubbing foreign programs into Indonesia's national language. The move primarily aims to discourage Indonesians to reflect their identities with foreign characters and to discard foreign values that are detrimental to its culture. Further, the new directive seeks to prevent the spread of communism in the broadcasting media.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Broadcasting-Programming, Laws, regulations and rules, Television broadcasting, Indonesia, Ethical aspects, Broadcasting, Mass media

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MTV shuffles its lineup

Article Abstract:

MTV Networks Asia is undergoing a management change. Frank Brown will replace Peter Jamieson as president of the Singapore-based company. Jamieson is transferring to London as executive vice president of MTV Networks International. Brown will be replaced by two executives from within MTV's global operations. Meanwhile, MTV claims that it is reaching 45 million homes throughout Asia, although this has not been substantiated by a research agency.

TV Networks, Officials and employees, Appointments, resignations and dismissals, Television networks, MTV Asia, Brown, Frank, Jamieson, Peter

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