Internet sites find it pays to reward visitors; Asian firms give away cash, plane tickets to lure, keep web viewers

Article Abstract:

A Hong Kong-based company will soon launch an online service where web surfers are paid to view online advertisements. AdsHouse Ltd. is one of a growing number of businesses to use money or reward points as a way of increasing traffic on their sites.

Hong Kong, Advertising, Advertising and Related Services, Brief Article, Advertising services, Marketing industry, AdsHouse Ltd.

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Niches key to e-commerce

Article Abstract:

Asian Internet sites are better than the United States or European sites at keeping expenses down and attracting repeat visitors, according to a McKinsey and Co. survey. The survey also notes that despite the industry's success, few sites have been able to turn visitors into paying customers. The industry is trying to determine the best equation for profitability.

United States, Europe, Asia, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Statistical Data Included, Research, Surveys, Electronic commerce, E-commerce, Marketing research firms, McKinsey and Company Inc.

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Chinese Books Cyberstore is joining a virtual booksellers' row on Web

Article Abstract:

Chinese Books Cyberspace, the first Chinese bookstore on the Net, has 100,000 titles from China, Taiwan, and Hong Kong. The cyberstore provides services to overseas Chinese and also offers book recommendations. Readers can search for a book through a wide variety of bibliographic facts such as author, title, publisher, and International Standard Book number (ISBN). Books cost 10% less than their retail price.

Book Stores, Bookstores, Book publishing, Chinese literature, Chinese Books CyberStore

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