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Business, international

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It ain't 'til it's over

Article Abstract:

The third stage of professional sales call is analyzed. The third phase consists of objection handling, the close and managing buyer's blues.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Management, Company business management, Sales personnel, Salespeople

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Think like a journalist

Article Abstract:

The factors that should be considered while launching product promotional campaigns through mass media are discussed.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Strategy & planning, Sales Promotion, Planning, Usage, Communications industry, Advertising campaigns, Sales promotions, Mass media, Company business planning

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A sense for marketing

Article Abstract:

Different steps taken by firms for enhancing their customers' experiences are discussed.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Marketing, Methods, Forecasts and trends, Market trend/market analysis, Customer satisfaction

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