It's the ads, stupid

Article Abstract:

Upstart ad agency M&C Saatchi runs its low-overhead Hong Kong operation out of the unfashionable Hollywood Road district, spending on people rather than rent and ancillary services. Born of Maurice Saatchi's ouster a year ago from Saatchi & Saatchi, the company has seven offices worldwide, five of them in Asia. The 10-person Hong Kong office has sparse accounts, taking up barely a quarter of a page, but its innovation and upbeat attitude may help bolster company revenues that now hinge on British Airways and Qantas.

Hong Kong, M and C Saatchi London

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Advertising: good idea copy it

Article Abstract:

The ad agencies in China is adopting the practice of copycat ads that make no attempt to look different from the originals, and the main deterrent to the theft of ideas is peer pressure that is not strong in China. Victims have little legal recourse as copyright laws protect only names, logos, songs and written works.

China, Copywriting, Advertising copy

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Engaging the audience

Article Abstract:

Aaron Lau, chief executive officer of Omnicom Group's advertising agency DDB Worldwide, feels that there are lot of similarities between performing arts and advertising. According to him, that's the reason why he understands the need to constantly connect with real people.

United States, Executive changes & profiles, Officials and employees, Beliefs, opinions and attitudes, Omnicom Group Inc., Lau, Aaron

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