Retailers hop on lifestyle brands trend
Article Abstract:
The late 1990s saw retailers begin to leverage their brands by selling their customers a lifestyle concept that goes beyond their products. The phenomenon, which saw clothing stores launching their own brands of cosmetics, fragrances and skincare products, came from the realization by retailers that 'the store is the brand.' Some examples of the concept's application include the release of bath products by the Northern Getaway retail chain and Club Monaco Inc's line of skincare products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Wal-Mart warms to name brands
Article Abstract:
Wal-Mart Canada Inc has initiated a 'lifestyle-oriented' marketing campaign focused on the BUM Equipment clothing line which it has acquired. Wal-Mart PR director Andrew Pelletier dubbed its introduction of the casual clothing line as its 'biggest product launch ever' and that it is Wal-Mart's first-ever acquisition of a private brand. A retail analyst opined that Wal-Mart is trying to capture the teen market through its acquisition of profitable private brands.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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