The French market for textile washing products: distribution: private label

Article Abstract:

Private label textile washing products in France accounted for only 3.8% of total market sales in 1997 in value terms. In the detergents sector, private label, faced with the high equity of leading detergent brands, only had a 1997 market share of 2.8%. A bright spot for private label is the softeners sector, where it enjoyed a market share of 12.8% in 1997. In the "others" sector, private label had a nominal market share of 2.2%, but the upside potential could be great given the success of in-wash stain removers. In-wash stain removers are seen as alluring to retailers because of their high margins and the little shelf space they occupy.

Comment:

France: Private label textile washing products accounted for only 3.8% of total market sales in 1997 in value terms

Market share, Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Channels of Distribution, Cleaning agents

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The French market for textile washing products: market shares: others: manufacturers'

Article Abstract:

Procter & Gamble was the leading player in the "others" sector of the French textile washing products market in 1997. (The "others" sector refers to textile washing products not classified under detergents and softeners). The company had a 1997 market share of 30.2% in value terms, largely on the strength of its laundry bleach brand, Ace Delicat. In fact, Ace Delicat, which was introduced in 1995, is the company's first and only brand in the sector. Other players, meanwhile have begun to fight back, notably Eau Ecarlate, which has seen its market share increase from 17.3% to 18.4%.

Comment:

France: Procter & Gamble leads 'others' sector of textile washing products market, but other players are gaining headway

Market information - general, Polish and Other Sanitation Good Manufacturing, Laundry & Ironing Aids, Laundry products

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