The French market for textile washing products: company profiles: Procter & Gamble France SA
Article Abstract:
Procter & Gamble France SA is by far the leading player in France's textile washing products market, with a market share of 34.1% in value terms in 1997. In the detergents sector, the company's 1997 market share shrank by only 0.7 percentage points to 37.5% despite the heavy investment it made on the concentrates subsector, which did not fare well. In the "others" sector, the company's Ace brand continues to show the way, with a 30.2% share of the market. In the softeners sector, its Lenor brand has not been performing well and actually lost market share by 2.3 percentage points to 7.5% between 1996 and 1997.
Comment:
Is by far the leading player in France's textile washing products market, with a market share of 34.1% in value terms in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: company profiles: Reckitt France SA
Article Abstract:
Reckitt France SA, the French subsidiary of US-based Reckitt & Colman, lags far behind other French subsidiaries of other multinational companies in France's textile washing products market. In 1997, the company accounted for 2.7% of total market value sales, compared with 2.5% in the previous year. Of the market's three sectors (detergents, softeners and "others"), the company's strongest position is within the "others" sector, where it had a 1997 market share of 12.1%. The company had a turnover of FF2 billion in 1996, a 1.1% increase over the previous year.
Comment:
Lags far behind other French subsidiaries of other multinational companies in France's textile washing products market
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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