The French market for textile washing products: market sectors: others

Article Abstract:

Stain removers are the largest selling products in the "others" sector of the French textile washing products market. (The "others" sector refers to textile washing products not classified under detergents and softeners). Stain removers accounted for 72.9% of value sales within the "others" sector in 1997. Sales of stain removers grew from FF222.8 million in 1993 to FF419.1 million in 1997. The strong growth of the stain removers subsector, however, was to the detriment of the "other laundry aids" subsector, which has seen its market value share shrink by 12 percentage points between 1993 and 1997.

Comment:

France: Stain removers are the largest selling products in the "others" sector of the textile washing products market

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The French market for textile washing products: companies & their strategies: key players: others

Article Abstract:

Private label products have seen limited success in penetrating the "others" sector of the French textile washing products market. (The "others" sector refers to textile washing products not classified under detergents and softeners). However, the great success of in-wash stain removers which began in 1995 with the introduction of Procter & Gamble's Ace Delicat almost guarantees that private label retailers will enter the sector. Overall, the "others" sector remains more fragmented than the detergents and softeners sectors given the preponderance of product categories.

Comment:

France: Private label products have seen limited success in penetrating the "others" sector of textile washing products market

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