Japan's brokers push global mutual funds

Article Abstract:

The weak performance of the Japanese stock market has Japanese investors looking for other investment options such as mutual funds. Foreign mutual funds brokers are losing the business of institutional investors to their Japanese counterparts. The small investor market is still sizable, with a potential transfer of 70 trillion yen from low yielding instruments into mutual funds. Japanese are wary of investing in mutual funds from their experience during the early 1990s, when values fell by about 4%. Most of the funds being sold in Japan come from US firms as a result of the deregulation of the financial markets.

Japan, International aspects, Institutional investments

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Asset managers grow picky: fund pros get more out of targetted marketing

Article Abstract:

The marketing strategy of Fidelity Investments Inc calls for marketing sessions targetted at groups of people who are potential investors. The company maintains that its marketing plan is not the consequence of the currncy crisis in Asia and that it is highly effective. Among the groups of people being targeted are doctors, working women and other high-income earners with cash to spare.

Marketing, Fidelity Investments

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