More than bits and bytes: How the newly minted Allstream used direct marketing tactics to build customersE emotional attachment to the brand

Article Abstract:

Allstream, a communications solution provider was launched as a brand, using personalized direct marketing strategies. This has resulted in building a strong customer base, wherein the customers have an emotional attachment with the brand. With a fully developed CRM system, phase two of the launch campaign was carried through multi-media, establishing the brand as a provider of more than just bits and bytes.

Prepackaged software, Computer software industry, Software industry, Customer relations, Allstream Inc.

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Spud Island

Article Abstract:

Despite being the smallest province in Canada, Prince Edward Island, is the largest producer of potatoes. This vegetable is the lifeblood of the islandEs economy. An overview of Prince Edward Island Potato BoardEs successful marketing and promotion campaign is presented.

Business Associations, Boards of Trade, Evaluation, Advertising campaigns

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