Telus changing agency, marketers

Article Abstract:

Burnaby, British, Columbia-based telecommunications provider Telus is once again seeking an advertising agency to handle a substantial portion of its account less than one year after awarding a lucrative advertising contract to Ogilvy and Mather. The account value of the contract bid, which covers the company's local, long distance, call management and telephone stores, was not disclosed. Telus is also nearing completion of a major restructuring of its corporate communications and marketing operations.

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Underground alliance

Article Abstract:

Charlottetown, Prince Edward Island-based Aliant Telecom is depending on its intertwined, existing brands to generate consumer acceptance and has, thus far, has made no attempts to establish its corporate image to the public. Canada's third-largest telecommunications provider resulted from the summer 1999 merger of four Atlantic telecommunications companies. Its management knows only too well the danger of confusing customers by tampering with its established brands.

Marketing procedures, Prince Edward Island, Aliant Telecom

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Budget takes a bus ride

Article Abstract:

Major Canadian vehicle rental company Budget Car and Truck Rental aims to maintain its dominant market position in Victoria, British Columbia in 2000, while targeting new markets to increase overall vehicle rental revenues. One of the primary elements in its advertising strategy has been the use of transit bus boards. In 2000, the company has opted to cleverly incorporate the license plates of Supertail buses as the Budget vehicle's license plate in its ads.

Passenger Car Rental and Leasing, Automobile Rent & Lease, Budget Car and Truck Rental

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