Keeping young readers

Article Abstract:

The 1995 Youth TGI survey of UK children and teenagers aged 7-19 showed that a growing number of young people are reading magazines, with 92% of 11-14 year-olds and 15-19 year-olds, and 77% of 7-10 year-olds saying they read magazines. Both gender and age affect which magazines young people read, and girls and boys read very different magazines from an early age. Targeting the youth market inevitably leads to churning. While some magazines have been successful aiming at a very narrow core audience, this also leaves them vulnerable since a large part of their audience 'outgrows' them each year.

Analysis, Surveys, Periodical publishing, Company sales and earnings, Readership surveys, Periodicals, Periodical circulation

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'Hidden' opportunities and benefits using web-based business-to-business surveys

Article Abstract:

The technological and methodological advantages of web-based B2B business to business surveys are discussed, along with its usage in advanced future surveys are discussed.

On-Line Information Services, Forecasts, trends, outlooks, Videotex & Teletext, Telegraph & other communications, Market Survey Techniques, Usage, Forecasts and trends, Online services, Internet services, Technology application, Market trend/market analysis, Marketing research, Cable television/data services, Market surveys, Consumer research

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