Keiretsu's expansion to Southeast Asia draws fire

Article Abstract:

A report by the National Bureau of Asian Research showed how Japan is using development assistance to get a larger share of businesses in Southeast Asia. Japanese multinationals and their suppliers have been establishing businesses in Southeast Asia as a form of return for their development assistance that has resulted to an increase in the market share of Japan in Southeast Asia to 24.5%. The period of study showed US market share in Southeast Asia has dropped to 13.8% from its former level of 15.2%, despite an increase of 129% in US exports to the region between 1990 to 1996.

Administration of Urban Planning and Community and Rural Development, Economic Development NEC, Research, United States, Usage, Investments, Political aspects, Economic development, Economic assistance, Foreign economic assistance, Market share, International trade, Southeast Asia

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J.D. Power sees a shift in attitude among Asians

Article Abstract:

J.D. Power and Assoc. founder J. David Power III predicts a major upheaval in Asian consumer preferences with regard to automobiles. Power believes that Asian consumers are becoming more informed and assertive in the automobile selection. They are no longer influenced by brand loyalty and look for quality, price-competitiveness and after-sales service when buying automobiles. Most Asian consumers see these crucial elements in foreign made automobiles such as BMW and Mercedez-Benz.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Analysis, Evaluation, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Consumer preferences, Marketing research firms, Asians, J.D. Power and Associates, Power, J. D.

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In Japan, go to extremes; foreign car firms get radical to pique interest

Article Abstract:

Foreign car companies in Japan have to resort to extreme marketing strategies in order to compete with domestic auto manufacturers such as Toyota Motor Corp and Honda Motor Corp. Extreme pricing and extreme sales transparency are some of the strategies employed by foreign companies. Mercedes-Benz AG of Germany sells its E400 for $72,000, $10,000 more than the price of Toyota's Celsior, while Adam Opel AG capitalizes on Internet marketing.

Marketing, Opel AG, Daimler-Benz AG, Automobile dealers, Chrysler Corp., C, Saturn Corp.

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