Kellogg bakes station promo

Article Abstract:

Kellogg Canada Inc has emerged as the first Canadian marketer to blanket Toronto's Union Station's platforms and walls with various types of advertising. The advertising contract for the Toronto Transit Commission is in support of the launch of Kellogg Canada's Nutri-Grain Bakes product. The campaign includes traditional transit ads such as backlits and posters, wallscapes and massivve floor graphics. The company is providing consumers during peak commuting times with 100,000 Nutri-Grain Bakes samples.

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Cheerios goes for Olympic glory

Article Abstract:

General Mills Canada has launched a television commercial for Cheerios as part of its Olympic TV advertising campaign. The company has embarked on an overall strategy of establishing an emotional bond with mothers by focusing on the development of children. The commercial focuses on a young girl practicing volleyball serves over the clothesline while her mother and grandmother watch.

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Kellog talks turker

Article Abstract:

Toronto, Ontario-based Kellog Canada will launch a new television commercial in Jan 2000. The spot, which is part of the company's ongoing campaign for its Special K cereal, was created by Leo Burnett. It features a plump and cooked turkey talking to a jogger out for a post-Christmas run followed by a super that reads 'Don't let what you ate on the holidays get to you'.

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