Kokanee tops field in Canadian promos
Article Abstract:
Kokanee's Labatt promotion "Don't Dismiss the Myth," created by Marketing & Promotions Group of Toronto, Canada, bagged the Best of Show award and Gold in the alcoholic beverages category at the Canadian PRO Awards. The promotion gives consumers the chance to win a plaster cast of the famous footprint. Kokanee's Sasquatch will now lead a group of Canadian promotions to the World Pro Awards in Chicago, IL, in October 1998. The Canadian PRO Awards is the regional competition of the World Pro Awards of Excellence.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Piloting pro bono
Article Abstract:
The article presents an opinion on making free ads in contrast to making one for a fee. Doing pro bono work in advertising has its benefits and down-sides.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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PROMO!
Article Abstract:
The year's submissions to the PROMO! Awards confirms the author's view that promotional marketing is getting better and better.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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