Butler retires from research

Article Abstract:

Butler Researchs Assocs founder Lenora Butler is retiring after 18 years in the market research arena. Her firm has been renamed Market Probe Canada Inc. She taught psychology at three Toronto universities in her first career and in 1983 shifted to market research. She established Butler Research in 1984 and her major clients included Glaxo Wellcome, Kraft, Canadian Tire and leading banks.

Market Research Services, Marketing Research and Public Opinion Polling, Market Probe Canada Inc.

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What I watch; why I watch it

Article Abstract:

Bruce Neve, managing director of Mediaedge, Toronto, Tim Monaghan, media director, Cossette Media, Vancouver and Florence Ng, vice president of Broadcast Investments Zenithoptimedia, Toronto share views about their favorite television programs.

Advertising, Officials and employees, Interview, Marketing industry, Monaghan, Tim, Neve, Bruce, Ng, Florence

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