Scott of the Adtarctic
Article Abstract:
Saatchi and Saatchi CEO Charles Scott is faced with the challenge of trying to keep the world's fourth-largest advertising firm intact despite the defection of most of the key creative personnel and executives. It also lost one of its biggest accounts with the US company Mars.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1995
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Saatchi versus Saatchi: advertising
Article Abstract:
One of the giants of British advertising, Saatchi and Saatchi, has seen its share price collapse following a revolt from its shareholders that is rare in Britain. Several major accounts have left the firm as well as executives who plan to create a rival firm.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1995
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Uneasy lies the head
Article Abstract:
The strategy of WPP boss, Martin Sorrell, and challenges facing the company are examined in detail.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
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