Asian women face off for the look of Yves Saint Laurent Cosmetics

Article Abstract:

Yves Saint Laurent (YSL) is introducing a makeup competition in Asia to promote its brand of cosmetics in the region. The competition will have women from five Asian countries vying to put on the best Asian face. The winner will receive $80,000, including a trip to Paris. Sanofi SA, which owns YSL, is spending about $500,000 for the contest. The company, wanting to get a bigger slice of the $32 billion-plus Asian market, is also developing beauty products designed especially for Asian women.

Product development, Sanofi S.A., Yves Saint Laurent S.A.

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Asian buyers of toiletries seek quality, not message

Article Abstract:

The Asian subsidiaries of many toiletries firms are following the lead of their Western counterparts and are using green marketing to attract costumers. For Asian consumers however, environmental issues hold little appeal and the main consideration in their buying preference is product quality. Industry analysts acknowledge that the environmental message is not that important among Asians although they predict this will eventually come about as the region gains affluence.

Evaluation, Green marketing

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Asian Marketing

Article Abstract:

Cosmetics companies like Estee Lauder Cos. and Mary Kay Corp. are seeing large sales in skin whiteners across Asia. Experts say many Asian women equate dark skin with the less desireable working classes that labors under the sun.

United States, Marketing procedures, Asia, Miscellaneous retail stores, not elsewhere classified, Texas, Cosmetics Retail, Cosmetics, Beauty Supplies, and Perfume Stores, Estee Lauder Companies Inc., EL, Cosmetics stores, Skin color, Mary Kay Cosmetics Inc.

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