Labatt Blue Cup Crazy
Article Abstract:
Labatt Brewers of Canada, with the help of its advertising agency. Mosaic Marketing and Promotions, has won a 2000 Canadian Promo! Gold Award by topping the Best Activity Generating Brand Awareness and Trial Recruitment category with its 'Cup Crazy' promotion for the Blue brand. The campaign was conceptualized to increase sales volume of Labatt Blue both at the retail and bar level and to solidify consumers' connection between Labatt, the National Hockey League and the Canadian hockey fan.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Elliot heads Labatt Brewing
Article Abstract:
Labatt Brewing Co has named Bruce Elliot as the president of its Canadian operations. He will assume part of the responsibility of Don Kitchen, the Labatt Breweries North America president who passed away in aug 2000. Elliot has been appointed by Fred Jaques, Interbrew North America Exec VP and Labatt Brewing Co Pres. Elliot has held various positions in Labatt Breweries where he has worked for 23 years.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Labatt Breweries
Article Abstract:
Labatt Brewing Company Ltd has launched its new Blue Light ad campaign. Two of three new television spots, which were conceptualized by Toronto, Ontario-based Ammirati Puris and titled 'TLF' and 'Samedi Island,' debuted during the Academy Awards on CTV. The national campaign uses the tag line 'free your time,' which replaced 'The Light is Blue' tag line that Blue Light introduced last Mar 2001.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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