Makeovers for aging brands

Article Abstract:

Marketers are conducting a demographic revamp of brands that catered previously to aging baby boomers to give them a youthful appeal. Two companies that are trying to reach out to young consumers are Toyota Motor Co and Polaroid. Toyota has launched three cars that are expected to appeal to the younger generation who are non-Camry customers. Polaroid, which has been known to cater to the 45 and up age group, has developed inexpensive and funkier cameras that are also aimed at the younger market.

Marketing procedures, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services

---

NBA deal shoots for higher ratings

Article Abstract:

NBA Canada Inc expects an agreement which extends the range for regional telecasts to boost the television ratings of Toronto Raptors games by 30%. The franchise club signed a deal with NBA broadcasters CTV Sportsnet and TSN on March 31, 2000, that extends regional telecasts past a previously agreed 75-mile radius to throughout Ontario. A similar deal is expected to be reached for the Vancouver Grizzlies franchise club, possibly by mid-May 2000.

Market share, Other Services Related to Advertising, Sports Marketing Services, NBA Canada Inc.

---

Taco Bell planning major expansion

Article Abstract:

Tricon Global Restaurants (Canada) is promoting its Taco Bell in Canada with a determined Canadian growth plan. Taco Bell, with 119 outlets in Canada, is the smallest brand of Tricon. Taco Bell director of marketing Shelagh Stoneham said the plan involves building 300 to 400 new units over five years. Stoneham also said that Taco Bell advertising will be product and price-focused.

Strategy & planning, Department Stores, Tricon Global Restaurants (Canada) Inc.

Similar abstracts:

• Abstracts: The humbling of Amstrad. Alan Sugar shoots for the stars. The London street trader who would like to be as big as Sony
• Abstracts: Nissan searches for its lost youth - and sales. Second gear for European cars in Japan
• Abstracts: New kids on the bloc. Sustaining Europe's poorer regions. Feast and famine
• Abstracts: The sweet taste of house brands. Airlines offer access to 'road warriors'. The long and winding road
• Abstracts: Cotton Ginny gets earthy new image. Sol aims for higher Quebec growth. Women drive auto marketing efforts

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.