Making a name for yourself
Article Abstract:
Small firms can greatly benefit from the skill and guidance of an experienced public relations (PR) consultant, although finding the right one can be a difficult exercise in an already busy schedule. PR consultants come with a wide difference in price, ranging from one-to-one services at about 35 pounds sterling per hour up to a full-time agency charging thousands of pounds per year. Individual PR consultants have the time to spend analysing strategies for smaller firms, producing a greater financial reward in the long term.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
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The corporate message: corporate communications
Article Abstract:
The ins and outs of planning a corporate public relations campaign are given. Involvement of a corporate staff is seen as essential. Practical techniques are discussed for strategic planning of a campaign.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1982
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In-house or out-house: the expert team
Article Abstract:
Good public relations starts in-house and every company should have one or two good spokespeople. Things that a public relations person should watch out for and change in a company are outlined.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1981
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