Making men manly

Article Abstract:

In recent times, the modern metrosexual male has been the marketer's target, at the expense of the traditional macho man. However, some big brands are now realizing the potential of marketing to the typical male market. Tips on the most suitable traits of the "manly man" are presented to help advertisers aiming to target this consumer.

Analysis, Target marketing, Masculinity, Men consumers

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What is hockey selling?

Article Abstract:

An overview is presented of the blatant encouragement given to violence in big league hockey, and the role played by National Hockey League(NHL) in using fighting as a promotional tool.

Services information, Services, National Hockey League, Hockey players

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Surveying the sites

Article Abstract:

Mike Burns, the creative director of Ottawa-based Fuel Industries, presents his critical appraisals of four recently developed or revamped Canadian Web sites.

Evaluation, Company Web site/Web page, Web sites (World Wide Web), Web sites, Web site/Web page development

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