Managerial assessment of potential entrants: processes and pitfalls

Article Abstract:

A study investigates how the characteristics of a task can actually influence the outcome of evaluation of potential candidates. Experienced marketing managers are evaluated to assess aspects such as task complexity and decision accountability.

Employee Recruitment, Decision-making, Decision making, Evaluation, Recruiting, Mental work, Cognition, Executive ability, Marketing executives

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Marketing mix response to entry in segmented markets

Article Abstract:

Response to entry is investigated in circumstances where market segments distribute their demand across a range of available brands within the market. All aspects of the marketing mix are considered in relation to this entry activity.

Marketing, Research, Market segmentation, New products, Product introduction, Market share

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Optimal new product positioning: a genetic algorithm approach

Article Abstract:

Genetic algorithms, which examine market positioning of new products, are presented.

Europe, Usage, Genetic algorithms, Market positioning

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