Attribute abstraction, feature-dimensionality, and the scaling of product similarities

Article Abstract:

Product characteristics are analyzed in terms of consumer similarity judgements and similarity scaling. Product categories are evaluated on the basis of abstract characteristics rather than by the product brand. There is no direct relationship between processed feature dimensionality and tree-based versus spatial scaling techniques. There is better fit of spatial scaling in regard to tree scaling with increased stimulus and attribute abstraction.

Usage, Products, Consumers, Multidimensional scaling

---

Perspectives on joint competitive advantages in buyer-supplier relationships

Article Abstract:

The achievement of competitive advantages are the desired outcome of competitive marketing strategy. It is considered that these advantages may lie within a company, in the form of relationships held with external organisations. A study investigates the advantages in connection with these relationships.

Business enterprises, Strategic planning (Business)

---

The impact of altruism and envy on competitive behavior and satisfaction

Article Abstract:

The importance of the inclusion of payoff is considered in relation to the satisfaction of a customer. A study of 200 subjects is conducted to support the argument that payoff is important, and the implications are considered.

Advertising Management, Research, Economic aspects, Advertising, Marketing management, Customer satisfaction, Altruism, Altruism (Human behavior), Envy

Similar abstracts:

• Abstracts: The psychology of steel construction. The march of future fashions and their bid to rewrite history. Serving up fast track construction for whopper office projects
• Abstracts: Exploring strategies for companies that use manufacturers' representatives as their sales force. A conceptual model for building and maintaining relationships between manufactures' representatives and their principals
• Abstracts: On the connections among activity-based costing, mathematical programming models for analyzing strategic decisions, and the resource-based view of the firm
• Abstracts: A phoenix arises. Freedom in the air: airlines. The squeeze on Europe's air fares
• Abstracts: Who foots the bill for North Korea's nuclear power? India - 'robbed' of paramount diplomatic objective? Accord hinges on Pyongyang's nuclear pledge

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.