Managing the influence of internal and external determinants on international industrial pricing strategies
Article Abstract:
The importance of managing the influence of internal and external determinants on international industrial pricing strategies is studied. The findings of the study indicate that the international experience, product technology, degree of internationalization, market share and various other external factors play an important role in giving the appropriate weightings to the internal and external factors that are considered during international industrial pricing strategies.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Supply chain cost management and value-based pricing
Article Abstract:
The need for developing and utilizing creative pricing strategies along with effective supply chain management in order to reduce costs and increase profits is highlighted. The study shows that the supply chain offers better opportunity for cost reduction and value improvement and the concept of alignment of supply chain strategies and processes between the business partners helps in improving services at reduced costs.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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A strategic approach to industrial product pricing: The pricing plan
Article Abstract:
The role played by price planning in industrial marketing is discussed with reference to the major components required for making the industrial pricing strategy successful. It is seen that the managers should consider pricing and price setting as a strategic process, develop a long term perspective of pricing and develop an annual pricing plan considering the pricing goals, strategies and departmental efforts.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Comment about this article or add new information about this topic:
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